© 2026 LÈHRÉY HAUS
© 2026 LÈHRÉY HAUS
© 2026 LÈHRÉY HAUS
ELEVE EDIT.
THE BRIEF
THE BRIEF
Launching ÉLÈVE wasn’t about selling a product - it was about selling a feeling. Confidence. Poise. Edge. The brief demanded hybrid elegance with attitude: build a brand world that made the wearer feel like their most assured self the moment they stepped into it.
Launching ÉLÈVE wasn’t about selling a product — it was about selling a feeling. Confidence. Poise. Edge. The brief demanded hybrid elegance with attitude: build a brand world that made the wearer feel like their most assured self the moment they stepped into it.
Year
2025
Industry
BEAUTY
Scope of work
PHOTOGRAPHY
STRATEGY
VIDEOGRAPHY
BRANDING
WEB DESIGN
THE APPROACH
THE APPROACH
LÈHRÉY delivered a full-service rollout from the ground up - strategy, branding, photography, videography, CGI/VFX, website, social, and organic UGC. Every asset was engineered to work in motion and at scale, without losing cohesion or tone. The visual language leaned cinematic and tactile: polish with presence, not product shots.
LÈHRÉY delivered a full-service rollout from the ground up — strategy, branding, photography, videography, CGI/VFX, website, social, and organic UGC. Every asset was engineered to work in motion and at scale, without losing cohesion or tone. The visual language leaned cinematic and tactile: polish with presence, not product shots.
THE OUTCOME
THE OUTCOME
On day one, the social intro surged past 40K organic views. ÉLÈVE EDIT didn’t just launch - it arrived as a statement. This wasn’t a campaign built for a moment. It was built for longevity.
On day one, the social intro surged past 40K organic views. ÉLÈVE EDIT didn’t just launch — it arrived as a statement. This wasn’t a campaign built for a moment. It was built for longevity.
